01 / ATHLETICS
Sports anthems & game-day music
Full-length anthems, crowd chants, entrances, scoring cues, short edits and music for highlight and promotional content.
Original music • Custom productions • Musical brand identity
ORIGINAL MUSIC.
BUILT FOR IMPACT.
Memorable songs, sports anthems and custom musical identities for athletics, entertainment, fitness and brands—created with the real-world experience to make music work beyond the recording.
What we do
More than a song.
Hard Guys Music Group develops original music that can become part of an event, a campaign, a community or a brand’s identity.
02 / BRANDS
Custom music & sonic identity
Original themes and adaptable musical assets for advertising, social content, special events, fitness and entertainment.
03 / MUSIC
Original songs & licensing
Original song concepts and productions developed for recording, collaboration and individually negotiated commercial use.
Our creative work
Music built for the moment.
From full-length original songs to short, adaptable musical identities, Hard Guys develops music for live experiences, media and commercial applications.
Sports / Game day
Sports music & anthems
Original music concepts for entrances, crowd participation, highlights and game-day energy.
Custom production
Event & promotional music
Custom music for live events, advertising, video and promotional campaigns.
Original songs
Songwriting catalog
Original songs across styles, developed for recording, collaboration and individually negotiated use.
Custom music
Fitness & brand themes
Purpose-built musical identities for events, campaigns and promotional use.
The experience behind Hard Guys
From the stage. To the show. To the brand.
Decades of real-world performance and professional audio experience inform the music we create today.
Founded by Sonny Maupin, New World Audio has supplied professional sound systems, audio services and/or backline equipment for the performances pictured below. The specific services provided are identified in the photo captions.
Photographs document performances and events for which New World Audio supplied professional audio and/or backline services. The featured artists and organizations are not represented as clients or endorsers of Hard Guys Music Group. Specific service scope varied by event.
About the founder
Musicianship meets live-production experience.
Founder Sonny Maupin is a formally trained musician with a degree in music. After approximately two decades as a professional musician, he founded New World Audio, a Las Vegas professional audio company with more than three decades of experience supporting concerts, casino entertainment, theatrical productions, corporate events and major performers.
Hard Guys Music Group brings that combined musical and production background to original songs, custom music and practical, adaptable audio for real-world use.
Professional audio background: New World Audio ↗
Let’s talk music
Have a project in mind?
For original music, custom production, licensing or collaboration inquiries, contact Hard Guys Music Group.
702-378-3884 • Las Vegas, Nevada